Beer Company Creates Contract For Friends That Bail


Do you have that friend that always bails on beers? OR are you THAT friend?

A new ad campaign from Swedish brewery Norrlands Guld is aimed at stopping friends from bailing on each other.
They have created an electronic 'beer contract' which two or more friends can sign when they're planning to meet up. Once signed, they're commited AND if someone bails they're on the hook for $50 to the other person or 'head to court.'

Yes, we know emergencies happen and life gets in the way, but I think we can all admit we've maybe bailed last minute for no reason or we have a friend that does it.

Right now, this Beer Contract is only available in Sweden, but I can see it making it's move to Canad and the U.S.