Local Video Store Commercial Will Be Played At SXSW This Weekend

This is so cool!! A locally produced ad for one of the last few movie rental shops these days was SO well done that it will be officially world-premiering at South by Southwest in Austin this weekend!!!

The commercial is a short film that was shot downstairs at Kevin Martin’s ‘The Lobby DVD Shop” (10815 82 Ave.)
You probably recognize Kevin instantly. He’s been a long time business owner and staple for Whyte Avenue in Edmonton.

Kevin stars as...pretty much himself! A business owner attempting to make a promotional video to attract more customers to his store.

SXSW is a world-renowned film and music festival and has added the commercial into their Midnight Shorts Program. The first screening will be Saturday night at the Alamo theatres.

The video was co-directed by Cody Kennedy and Tim Rutherford - the two have worked with Martin many times including 2013’s ‘The Last Video Store’ which made it to Montreal’s Fantasia Fest!

-Jess

Via Edmonton Journal