Sens owner to promote organ donations
Ottawa Senators owner Eugene Melnyk has launched a new initiative, "The Organ Project," aimed at reducing the waitlist for organ transplants.
The announcement comes two years after Melnyk received a life-saving liver transplant after making a very public plea for a donor.
Melnyk says his initiative will work towards encouraging more people to become organ donors.
Currently, only 30% of Ontarians register.
"You've got someone dying every three days - I almost went!" Melnyk said.
"It's really sad, sitting there and watching people wheeled out, dead, and all they were waiting for was an organ."
A centrepiece of his campaign will be public-awareness announcements voiced by Hollywood star Morgan Freeman.
Melnyk says his new initiative will also push for a system of "presumed consent" for organ donations - people would be automatically registered unless they opted out.
Part of the fundraising efforts will be a private performance with singer Carrie Underwood on March 31st at Fairmont Royal York hotel in Toronto.
Individual tickets are $1,500 and a table of 10 is $15,000.
You can find more information on Melnyk's initiative at www.theorganproject.net