Facebook chooses Canada for dating feature launch amid privacy concerns

Canada will be the first North American country to experience the launch of Facebook Inc.'s new dating feature when it rolls out today.  

The U.S.-based tech giant says the new feature that was previously piloted in Colombia will aim to make its social media platform's users more than just friends.   

Facebook Dating operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends.  

It recommends matches that users aren't already friends with, but who share dating preferences, interests and if they'd like, mutual friends or groups and events.   

The offering will support text-only conversations between matches in an effort to minimize ``casual encounters'' and build long-term relationships and will attempt to reduce users being duped by fake profiles by importing ages and locations from a user's traditional Facebook profile.  

Facebook Dating's Canadian roll-out comes as the technology giant is embroiled in privacy concerns, following a series of data breaches potentially impacting millions of users.