Hamilton pot grower signs deal with Jay and Silent Bob

 A Hamilton based medical marijuana company has just signed a deal with a pair of Hollywood cult figures.

Beleave announcing it has entered into a brand licensing deal with Kevin Smith and Jason Mewes better known on screen as Jay and Silent Bob.

The company says with help from the pair they will develop various strains of pot geared to the recreational market when cannabis is legalized next July.

In a release, Smith says “It’s no secret that I’m a fan of cannabis, it helps me sleep at night and keeps my blood pressure down.  I’ve seen cannabis drastically improve the lives of some of the closest people in my life, and believe it could be a viable alternative to the use of traditional pain killers. This culminating with the changing laws and perception surrounding cannabis has me very excited to team up with Beleave, a group I believe to be one of the most innovative in the Canadian cannabis space.”

Beleave CEO Andrew Wnek, adding “It’s definitely going to be fun watching them take an active role in the space while developing strains together.”