Ikea to start selling furniture on third party websites
Ikea will start selling furniture through third-party websites to find new ways to reach customers in the digital age, though ``no decisions are made regarding what platforms/markets will be in the pilot.''
Kaisa Lyckdal, spokeswoman for the Swedish home furnishing giant, says the aim is to start a trial in 2018 and that Ikea is ``curious'' as to how to broaden its sales base.
Lyckdal says Ikea would ``develop it over the coming years.''
However, Ikea's main focus ``remains of course with our existing sales channels,'' including its own websites and stores.
The group says 2.3 billion people globally visited Ikea sites in 2017.
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