Backlash over Loblaw cards
Loblaw Companies Ltd. isn't providing details as to why some Canadians are being singled out to hand over additional personal information to secure their $25 gift card related to the alleged bread price-fixing scandal.
Customers have been expressing privacy concerns online about the company's request asking some to provide a scan of their driver's license or a utility bill in order to receive the card.
Loblaw says that it is sensible to have safeguards in place as it goes about issuing tens of millions of dollars in cards, but isn't explaining how people are being selected to prove their identity.
The company says the process is secure and customer information submitted will be used solely for verification and then destroyed.
Loblaw says the vast majority of registrations will be processed without the additional step and many cards have already been used in stores.
The company announced the program after it admitted to being involved in an alleged nation-wide bread price-fixing conspiracy for 14 years.