Oreo is Re-Launching in China as Jif Jafs... w/ Interesting Flavors
Kraft started selling Oreos in China in 1996, but they flopped. So now they're taking another shot at getting a chunk of the giant market over there . . . by making flavors that would NEVER fly over here. We're talking things like green tea... chili... and CHEESE. Yes, a cheese-flavored cream between two chocolate cookies. Even though they're clearly Oreos, Kraft is calling them Jif Jafs, probably to try to get away from the stigma around their Oreo flop. There's no word on if they're going to bring these flavors to North America.