Taco Bell Is Putting Up a Billboard That Dispenses Unlimited Nacho Cheese

Taco Bell just came up with a pretty genius marketing stunt. On January 19th, they're putting up a billboard in downtown Toronto that dispenses free, unlimited nacho cheese. They won't be providing anything for you to put the cheese on, so you have to bring your own chips. Or, you know, just put your mouth under the spigot and let it flow. 

The billboard will stand at 482 Queen Street West in Toronto, between Bathurst and Spadina, next to the city’s main Taco Bell location. On January 19th between 11:30AM and 2:30PM., those looking for their nacho cheese fix can get some of the cheesy-goodness on a first come, first serve basis.