'Are you Most' wins top honours
The City of Owen Sound's 'Are You Most?' Marketing Recruitment initiative took home top honours in the Innovative Community Award category at the 2018 EDCO (Economic Developers Council of Ontario) Awards on Thursday evening.
The 'Are You Most?' initiative was designed as a unique marketing campaign targeted to young entrepreneurs from the GTA and Southwestern Ontario.
The campaign urged people to think outside the box and challenged conventional municipal marketing recruitment boundaries.
We're very pleased to be recognized with the Innovative Community Award by EDCO", stated City of Owen Sound Mayor, Ian Boddy. "This initiative is extremely unique in its approach to marketing recruitment and has allowed us to really connect with and demonstrate to a younger demographic as to why Owen Sound is a great place for young families to live, grow and do business."
The 2017 campaign saw several new recruits relocate to Owen Sound, including Yuri and Marilia who were featured in the City's video submission for the award.
City officials were unable to attend the event and accept the award due to extreme weather conditions; however, Grey County staff were on hand to accept the award on the City's behalf.
EDCO Officials will present the award to the City on Monday, February 11th prior to the start of the evening's Council meeting.
The City wishes to extend a thank-you to BC Hughes Marketing for their ongoing collaboration with the 'Are You Most?' initiative.