Ghost's Tobias Forge Says He Welcomes Negative Feedback

Ghost mastermind Tobias Forge said in a new interview that having a strong social media presence is important even if people online are not saying nice things about the band. Speaking with iHeartRadio, Forge explained, "If people talk about you, it helps. Even if they talk s**t, it also helps -- a lot actually. The more people talk bad about you, the more traffic it yields." Forge also said that even as the music industry has changed, some fundamental rules remain about making music. He said, "I think that at the end of the day what really matters is making good music. You have to work on your music, you have to tour. If you have the radio support that's really good, it helps a lot, but first and foremost, you have to tour, and tour, and tour." Asked if he has a long-range plan for Ghost, Forge replied, "I don't know where it's going to end up. I know where I think it's going within a few years, I know a few things that I want to achieve with it. And story-wise, I know that there are a few things that I want to elaborate on." Ghost released its fourth studio album, Prequelle, in June. It features the singles "Rats" and "Dance Macabre." The band is winding down a North American tour with two more dates in Philadelphia on December 11th and Brooklyn on December 15th.