Gwen Stefani And Her 10-Year-Old Son Zuma Team Up For New Kids' Eyewear Line

Gwen Stefani and her 10-year-old son Zuma have teamed up to launch a new line of teen/tween eyewear.

The collection, called Zuma Rock, debuted this week in retailers and on Tura.com. A longtime glasses-wearer himself, Zuma helped create the designs based on his interests and personal style, incorporating elements of skateboarding, high fashion and traditional sports.

"Some kids feel it’s sort of a punishment to have to wear glasses in the first place," Gwen tells People. "When you find a style you get compliments about, it makes you feel so good. That’s why we wanted to do with this line."

The glasses feature a signature 3D-printed tiger, checkerboard prints, camo prints and sporty racing stripes. There are six styles that retail for $165 each.

The Voice judge, who also founded fashion line L.A.M.B. and eyewear line gx by Gwen Stefani, said, "Even in our own small collection I saw Zuma evolve from wearing a formal glasses, to a little more fun and risky glasses. He wouldn’t be ready to go to school unless he wore the fun ones."

Gwen is also mom to 13-year-old Kingston and five-year-old Apollo with ex-husband Gavin Rossdale.