Kim Kardashian Agrees To Rename Shapewear Line After Backlash


Take two! On Monday, Kim Kardashian, 38, hit up Twitter to cry uncle on her much-fretted over shapewhear line, originally dubbed Kimono.

While Kardashian previously defended the line against critics who accused her of cultural appropriation for attempting to trademark the term for a traditional Japanese robe, she admitted that she had to respond to the overwhelming feedback.

She wrote: "Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public."

She added: "I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind."

Kardashian continued: "My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."

When she initially announced her name choice, it inspired the hashtag #KimOhNo, with users telling her that culture is not her "plaything" or "brand generator."

In a statement to the New York Times following the initial backlash, Kardashian said: "I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment. I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment."