Metallica Names New Distiller For Band's 'Blackened' Whiskey
Metallica has enlisted Rob Dietrich as the new master distiller of the band's recently launched brand of whiskey. A veteran in the spirits and music industry, Rob will oversee the sourcing, blending, and cask finishing of barrels for each batch of Blackened American Whiskey.
Dietrich joins the Blackened team following the tragic passing of his predecessor Dave Pickerell. Pickerell died suddenly last November in San Francisco where he was scheduled to take part in the annual WhiskyFest event.
Metallica said in a statement, "Rob will continue to build upon the foundation set forth by his predecessor Dave Pickerell . . . Known as the world's preeminent distiller, Dave brought his vision and creativity to Blackened to offer a premier whiskey enhanced by our music. Rob will continue to honor his spirit while bringing his own talents and skills to the role, working closely with us to keep Dave's legacy alive."
Metallica's first-ever whiskey was dubbed Blackened after the opening track on the band's 1988 album ...And Justice For All. The spirit is a blend of American bourbon, rye, and whiskey was not just barrel-aged, but also sound-aged to the group's own music via a "sonic-enhancement" process created by the late Pickerell.
Blackened was rolled out in California, Wisconsin, New York and Florida for a suggested retail price of $43.