T.I. Calls For A Boycott On Gucci

T.I. is calling for a boycott against Gucci over its newly released sweater that resembles blackface. As previously reported, the designer brand sparked backlash over its wool balaclava jumper, which features an oversized neck with a red cutout for the mouth.

Tip took to social media and said, "As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US f**ked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people’ sh*t!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying, wearing, and supporting this piece of sh*t company And ALL PIECE OF SH*T COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!!"

He continued, "Our culture RUNS THIS SH*T!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included) and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a F**k if I gotta wear Target brand sh*t…. #F**kGucci."

The rapper added, "THIS IS THE AGENDA!!! If you go against the movement…It won’t go unnoticed."

Soulja Boy, who recently went viral while wearing a Gucci headband, also said, "Until further notice, Gucci is canceled. I’m shocked and I’m appalled. And I feel disrespected. I supported y’all brands, I spent hundreds of thousands of dollars, and y’all came up with a shirt with blackface in it. Gucci is canceled."

The legendary Dapper Dan, who has a partnership with Gucci, has revealed that he will be having a meeting with the CEO of Gucci. He released a statement, saying, "I am a Black man before I am a brand. Another fashion house has gotten it outrageously wrong. There is no excuse nor apology that can erase this kind of insult. The CEO of Gucci has agreed to come from Italy to Harlem this week to meet with me, along with members of the community and other industry leaders. There cannot be inclusivity without accountability. I will hold everyone accountable."

As previously reported, Gucci released an apology, saying, "Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make."


In other news, T.I. has also put clothing brand, Moncler, on blast as well for releasing a winter jacket with blackface on it. He wrote on Instagram, "YOU THOUGHT YOU GOT BY ME HUH? Is y’all out y’all raggedy a** minds?!?! Pay attention people. Regardless of the apology....THIS IS WHAT THEY THINK ABOUT US!!!! They think they can disrespect US to OUR FACES literally!!!This sh*t is purposefully done... Don’t believe for 1 moment that sh*t just gets out the warehouse/factory of a fashion brand without anyone high up in rank signing off on it. I have 3 clothing lines and I can tell you personally...NO BRAND WASTES MONEY SHIPPING PRODUCT TO STORES THAT THEY DONT PLAN TO SELL!!!! So F**K @moncler & whoever got it on!!!!"