Advertising money for Big White
The Province has announced 24 different organizations will split over $1.5 million in funding to help promote festivals and events.
Big White's Invitational Slopestyle, next July 11-14 will receive $31,500. "This money's just going to absolutely let us take our marketing message further, because we have to partner it. We're going to match those dollars so it's like a $70,000 media campaign," says Big White Senior VP, Michael J. Ballingall. The resort intends to use those dollars to push their advertising further into Washington State and Alberta, to areas they haven't reached with cycling-based promotion. "If you look at the community of the Central Okanagan and the mountain biking that's here, whether it be at Silver Star, or Sun Peaks, or now at Big White, it's very vital to the industry that there's something to do, outside of Whistler-Blackcomb," says Ballingall. Big White also received promotional support from the Province for this year's Invitational, and for the 2017 and 2018 World Para Snowboard Championships.
The Ryga Festival in Summerland is also receiving $10,000 to help promote the event held August 28th to September 2nd 2019.
"British Columbians have created events and festivals which deliver world-class entertainment for visitors and locals alike," said Lisa Beare, Minister of Tourism, Arts and Culture. "Our government is supporting communities and local tourism by providing important funding that will help make these events even more successful. This funding will help attract even more people to enjoy the great experiences our province offers."
This year, the Province has awarded more than $1.98 million to 35 events and festivals in communities throughout B.C. The funding is provided through the provincial government’s Tourism Events Program. This program provides marketing support in order to draw visitors from outside of the province to B.C.’s tourism experiences.
BC Tourism generated more than $17 billion in revenues in 2016. More than 133,000 people work in the industry. In 2017, 5.7 million international visitors came to B.C. - a 3.3% increase (181,700 more visitors) over 2016.
Applications for Tourism Events Program funding are accepted twice yearly. The current application window is open until the end of October, for events taking place between May 1st, 2019, and April 30th, 2020.