New Fender guitar experience at Wentworth Music

Your dream guitar is waiting...

And you may just find it at Wentworth Music in Kelowna, after they opened their Fender "Shop in Shop" experience on Thursday afternoon.

Brock Andrews, District Sales Manager with Fender, says guests can try out any of the dozens of Fender guitars hanging around in the display.

"It's basically a guitar petting zoo," laughs Andrews. "There's a lot of inconsistency with music stores as you go across the nation; some of them are just pawn shops, and some of them are just not great experiences for musicians. What we wanted to do is make sure that people can come in, sit down, and find their next musical instrument by just being surrounded by inspiration."

He says a sales boost isn't the main goal here. 

"Our hope is that it leads to a boost of inspiration and a boost of creativity," says Andrews. "That's what it's meant to inspire."

The longtime relationship between Fender and Wentworth led to this new experience, which is also featured in Toronto.

Fender remains one of the biggest music companies in the world, having started up in 1946.