Catholic School Board Pushing International Student Recruitment

A recent trip to Asia is paying off for the Windsor-Essex Catholic District School Board.

Last month, the board sent a group of senior staff to visit 23 schools in nine cities to market Catholic education in Windsor-Essex.

As a result, 78 English as a second language students have already registered for the coming school year with as many as 160 expected generating $1.6-million in revenue for the board. 

Director of Education Paul Picard says our region, and Canada in general, has got a good reputation across the world.

"Windsor is gaining attention for our climate, for our safety, for so many things," says Picard. "We take for granted here or that we have this inferiority complex about in Windsor, ironically, and perhaps the rest of the world is noticing."

Picard says many Asian parents prefer sending their children to Windsor over larger cities.

"They're saying we're not as inclined to send our children Vancouver which has massive Asian populations, but they were really astounded by, and this came from them, not from us, in their analysis of Windsor, it's the fourth most culturally diverse city in the entire country."

The majority of the students coming to Windsor-Essex are from China. In 2015, it's estimated international students brought roughly $4-billion to the Ontario economy.