Colin Kaepernick Chosen As Face Of Nike Campaign

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Eric Reid and Colin Kaepernick of the San Francisco 49ers kneel in protest during the national anthem prior to their NFL game against the Tampa Bay Buccaneers at Levi's Stadium on October 23, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)

Nike is choosing former San Francisco 49er's quarterback Colin Kaepernick as the new face of its "Just Do It" campaign.

Kaepernick tweeted a photo of himself with the slogan "Believe in something.  Even if it means sacrificing everything."

Nike is celebrating the 30th anniversary of its "Just Do It" slogan.

In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans.

He's currently not playing in the NFL and is suing the league on accusations that teams are colluding to keep him off the field.