Online Push Paying Off For TWEPI


Overall tourism is up and more people are staying overnight in Windsor-Essex.

This according to Tourism Windsor Essex Pelee Island's Gordon Orr who says a major push online and through social media over the past year is paying off.

Numbers show overnight hotel stays are up 1.2% while overall occupancy has jumped nearly 5% compared to last year.

Orr says there's also been a 10% increase in the average daily rate being charged for a room.

"Those are positive figures because for a lot of years they were kind of flatlined. More people are staying overnight and when they're staying overnight they're spending more money in the region. One of the greatest example is Kingsville with The Grove which is a boutique hotel where no room is the same. They're able to charge a price point because people want that unique, memorable overnight experience."

He says Windsor-Essex is leading the way in hotel activity for Southwestern Ontario.

"So everyone right from Windsor to Haldimand County, Windsor-Essex has seen the most positive hotel growth in that entire region. So it's not everybody, it's Windsor-Essex that's doing very well. London, similarly, is doing well, but we usually beat them or we come close to doing it on a quarterly basis. So we're performing very well."


Tourism Windsor-Essex Pelee Island's display at the WFCU Centre (Photo by AM800's Rob Hindi)

Orr says TWEPI is seeing double digit growth across all social media platforms and its website as well.

"It's a great way to push out content without no question. The social media teases the receiver and then they click on and they go back to our website where they get more information. They're given a number of reasons of where we can take you when they come to visit Windsor-Essex and Pelee Island."

Orr also attributes the boost in hotel stays to word getting out about the wine, beer and coffee tours offered in the region as well as programs like WE Heart Local and WE Made It.