Tourism Ideas Wanted For New Pilot Project

If you have an idea for a tourism business, there is now a place for you to pitch it.

The Ontario Tourism Innovation Lab has been launched as a pilot project in Windsor-Essex with applications being taken until August 1st. 

Justin Lafontaine is the person who came up with the idea and is the Project Lead.

He says the top three ideas will get help to grow their project.

"The applicants that are selected to be part of the program will be matched with a tourism industry mentor, somebody who's been recognized as an innovator in themselves.  And also they'll receive a $3,000 grant"

Lafontaine says applying for the project is not difficult.

"There's a fairly short application with also a requirement to submit a one minute maximum video that's unproduced and unedited just to introduce the person or business or non-profit that might be applying."

The intent is to grow the program in 2019 and eventually share it across the province.

He says Windsor-Essex is a perfect place to test this idea because it's such a diverse community with access to the U.S. and a wide variety of tourism assets.


Ontario Tourism Innovation Lab team, St. Clair Centre for the Arts, June 12, 2018 (by AM800's Peter Langille)

Lafontaine says he's been working with Tourism Windsor Essex Pelee Island, Southwest Ontarion Tourism and Libro Credit Union on the project.