Trivia Challenge Raises More Than $40,000 For Alzheimer Society

The seventh annual Battle of the Brains raked in an astounding $40,000 for the Alzheimer Society of Windsor-Essex County Saturday — that almost doubles the events total from the previous six-years.

Organizers attribute the success to an increase in sponsorship and attendance, more than 1,100 people made their way to the Ciociaro Club this year, 280 people showed up for the pilot event back in 2011.

"It's actually, as of this year, the largest live trivia fundraiser in North America," according to co-host Francois Jacques.

The format hasn't changed much since Jacques got on board, trivia-teams of eight payed $320 for a table, dinner, and a chance at bragging rights in 2018.

He participated in the first event that started with just 35 teams, the next year he got behind the microphone and stayed there ever since. The first installment of the event brought out a lot of Windsor's trivia crowd, but he says it's become a fun night for everybody.

"There are a lot of trivia people here, but there are a lot of people here who aren't trivia people and they just want to do something different," says Jacques. "They come here and have fun, they know they're not going to win maybe, but they still show up."

He says players didn't have to be veterans of the city's trivia circuit to have a good time.

"It's going to a good cause and I think overall the point is that they know it's going to a good cause so they're like 'let's put ourselves out there,'" he says.

The first three-way-tie for the championship in the events history made things interesting this year, but The Grocers Apostrophe's came out on top after a tie-breaking question.

Battle of the Brains has now raised more than $95,000 for the Alzheimer Society of Windsor-Essex County over the past seven-years.