UPDATE: Premier Ford Issues Buck-a-Beer Challenge To Lower Prices For Labour Day
Buck-a-beer is coming to Ontario this month.
Ontario Premier Doug Ford issued his 'buck-a-beer' challenge in Picton, Ontario Tuesday announcing that effective August 27, Ontario will lower the minimum price to $1 for any beer with an alcohol volume below 5.6%.
"We were elected on a promise to reduce red tape and put the people first," said Premier Ford.
The move was one of Ford's promises during the spring election campaign — he has also vowed to expand the sale of beer and wine to corner stores in Ontario.
To encourage brewers to get on board, Premier Ford launched the challenge with incentives for those who cut their prices.
Any brewer who lowers their price will received LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders.
The Tories have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which government documents show brought in roughly $589-million in 2016-2017.
— with files from The Canadian Press