Windsor Regional Hospital Supporting Organ Donation Campaign

Windsor Regional Hospital is getting behind a social media campaign launched this month to raise the profile of organ donation.

The campaign is in partnership with the Windsor-Essex Gift of Life Network.

Manager of Community Relations Steve Erwin says the campaign has been dubbed "What Gives Windsor?"

He says an organ donor can save up to eight lives.

Erwin says the hope is to keep the issue top of mind and direct as many people as possible to

He feels the campaign is especially important locally as Windsor lags behind when it comes to organ donation consent rates sitting 158 out of 170 communities in the province.

Only 27% in Windsor have consented to organ donation compared to the provincial average of 31%.

"That's low for what we know about Windsor. Windsor is a really giving community, we do charity drives, we do fundraisers, we do pasta dinners, we help our neighbours out, so this runs contrary to our thinking about what our community is about," says Erwin.

Erwin feels the recent outpouring of support for Windsor's Madalayna Ducharme, a baby girl in need of a bone marrow transplant to combat a life threatening condition, has brought more attention to the issue.

According to the Gift of Life Network, over 13,000 Ontarians have received a life saving transplant since 2003.

There is a Celebration of Life charity pasta night set for April 5 at the Caboto Club in Windsor from 4:30pm to 7:30pm to celebrate donor recepients and those on a waitlist.