Windsor To Benefit From Auto Show Moving To The Summer

Tourism Windsor-Essex Pelee Island is hoping to capitalize on a date change for the North American International Auto Show in Detroit.

Organizers are moving the event in 2020 from January to June.

TWEPI CEO Gordon Orr believes the warmer weather will draw more people to the event, which will spillover into Windsor.

He says by having the auto show in June, it should attract more people who will stay longer.

"A warmer climate allows them to move outside of the four walls of Cobo Centre and it also provides the opportunity for our visiting representatives, whether it be the auto makers or the media to bring family and friends with them," says Orr.

"They are going to see the skyline of Windsor and maybe perhaps cross an international border to see what their Canadian friends are up to and what tourism amenities we have."

The 16-day event this year attracted 800,000 people.

Orr says Windsor may also help to accommodate some visitors to the auto show as the June months tend to be busier for tourism overall.  

He says there is a great potential for 'spillover' to Windsor hotels.

 

— with files from AM800's Rob Hindi