Critic says NS breaking federal rules on cannabis marketing

Nova Scotia's cannabis retailer is being accused of violating federal regulations by ``glamourizing and normalizing'' marijuana, but the Crown corporation says it is simply educating consumers.

The Nova Scotia Liquor Corporation recently unveiled the design of its cannabis stores, which divides products into four distinct categories: relax, unwind, centre and enhance.

Dr. Simon Sherry, a psychologist and professor at Dalhousie University, points to signage that promote various cannabis strains as ``soothing,'' ``relaxing and calming'' or offering ``livelier experiences'' that ``invigorate the senses.''

He says the signage promotes cannabis in a way that's attractive and appealing, contrary to the Cannabis Act's section on promotion.

The Act prohibits promotion in a manner that -- quote -- ``evokes a positive or negative emotion about ... a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.''

David DiPersio, the liquor corporation's senior vice-president, says the product classifications were developed to educate consumers about how different strains of cannabis affect the mind and body.

He says it could even be dangerous not to tell consumers the effects of a particular strain of cannabis.