Nova Scotia launches bid to sell culture to China, Japan with trade mission

Nova Scotia is launching a trade mission to expand a different kind of export to Asian markets: cultural.

Leo Glavine, the minister of Communities, Culture and Heritage, and a cultural business delegation will meet with Chinese and Japanese government officials, cultural organizations, and business leaders.

Glavine says there is a growing interest in the province's culture in Asian markets and it's an opportunity for cultural and creative businesses to grow.

The province says its culture sector was valued at $874 million in 2016 and supported almost 14,000 jobs, and Glavine says the goal of the mission is to build on growing trade in other sectors such as seafood and agriculture.

In 2017, Nova Scotia exported $611 million in goods to China, an increase of $461 million over 2012.

The seven-day mission begins Thursday and runs through May 17.