LGBTQ visitors being welcomed to Victoria
Victoria is touting itself as an LGBTQ-friendly tourist city.
An innovative marketing campaign aimed at welcoming LGBTQ visitors to the region has won gold at an international competition for advertising and PR professionals.
The campaign, titled "Love is Welcome Here" was created by Hothouse Marketing and Tourism Victoria and features a map of gender-neutral washrooms in Greater Victoria. Tourism Victoria's Jennifer Adsett says Victoria prides itself on being a diverse destination that embraces the LGBTQ community.
The campaign won the top award in the Integrated category at the Hermes Creative Awards announced this week.