After 33 years, MusiquePlus will shut down this summer: report

MusiquePlus, Quebec's one-time round-the-clock music video channel, will be going dark this summer, according to the Journal de Montréal.

The paper reports its current owners, Groupe V Média, have decided to pull the plug on the well-known brand, and divest itself of its headquarters at the corner of Ste. Catherine and Bleury Sts. The report suggests a new channel dedicated to movies for women will take its place.

MusiquePlus went on the air in 1986, as the French-language equivalent to MuchMusic, which launched two years earlier. Like MuchMusic — currently known simply as Much  — the network drastically cut back on music programming in favor of reality shows and other programming aimed at young adults.

The channel made household names out of its VJs, like Sonia Benezra, Claude Rajotte and Anne-Marie Withenshaw, among many others.

Since its glory days in the late 1980s and 1990s, MusiquePlus' market share has plummeted to around 1 per cent.

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