Bell Let's Talk Day raises $7.27 million — a new record
The annual Bell Let’s Talk Day campaign recorded more than 145 million messages of support on Wednesday, breaking last year's record of more than 138 million.
At five cents per interaction, that represents more than $7.27 million in donations for various mental health initiatives throughout the country.
Since the Bell Let's Talk Day initiative was launched in 2011, more than a billion mobile calls, text messages, social media posts with the #BellLetsTalk hashtag and other interactions have been recorded, leading to more than $50 million in donations.
In addition to the initial $50 million Bell donation from 2011, that means CJAD 800's parent company has now committed a total of more than $100 million toward Canadian mental health.
A who's who of Canadian politicians and celebrities from inside and outside Canada took part in the day — including Prime Miniter Justin Trudeau, pop singers Celine Dion and Jann Arden, actor William Shatner, CNN host Anderson Cooper and comedian Ellen DeGeners, among many others.
"I'm fortunate to work with organizations across the country and see the real impact Bell Let's Talk is having. I encourage you to read more about the many organizations we've funded to get a sense of the progress we're making," said Mary Deacon, Chair of Bell Let's Talk.