It's #BellLetsTalk Day

Today is Bell Let's Talk Day.

Since 2010, Canadians and people around the world have helped raise $86,504,429.05 through the initiative. Last year's Let's Talk Day set all new records with 131,705,010 total messages growing Bell's funding for Canadian mental health by $6,585,250.50.

Bell expects its donation commitment to reach at least $100 million in 2020.

"It's been amazing to see how people have responded, on social media and in person, to our stories of living with mental illness," said Andi Sharma, who discusses her struggles with addiction and mental illness as part of this year's Bell Let's Talk Day awareness campaign. "I can't wait to add my voice to the conversation and I hope all Canadians will join me in making this year's Bell Let's Talk Day another record-setting conversation about mental health."

"Bell Let's Talk Day has become a social movement driven by the commitment of Canadians in every corner of the country to end the stigma around mental illness," said Mary Deacon, Chair of Bell Let's Talk. "I invite everyone to join in to help those who struggle with mental illness. Through their growing engagement in the cause, Canadians are really making a difference."

If you want to help, it's easy.

Bell will donate 5 cents to Canadian mental health programs for each of these interactions at no extra cost to participants:

  • Text and talk: Every text message, mobile and long distance call made by Bell Canada, Bell Aliant and Bell MTS customers
  • Twitter: Every tweet using #BellLetsTalk which includes a new Bell Let's Talk emoji and Bell Let's Talk Day video view
  • Facebook: Every view of the Bell Let's Talk Day video (available below) at and use of the Bell Let's Talk frame
  • Instagram: Every Bell Let's Talk Day video view (available below)
  • Snapchat: Every use of the Bell Let's Talk filter and video view

You can find more information about ending the stigma around mental illness by visiting Bell Let's Talk.

Today, every view counts. Simply watch and share this video. Bell will donate 5¢ to mental health initiatives for every view. #BellLetsTalk

A post shared by Bell Let's Talk (@bell_letstalk) on Jan 30, 2018 at 7:30pm PST