SAAQ launches seatbelt awareness campaign

While police forces are taking advantage of the Easter holiday to remind commuters of the importance of safe driving, the Societe de l'assurance automobile du Quebec (SAAQ) is launching a campaign that will pay particular attention to buckling up.

The campaign will incluse messages in print, radio, web, and social media - all relative to proper seatbelt use and regulations. 

"Buckling your seatbelt is a simple gesture that can save lives," explained Transport Minister Andre Fortin.

Every year, on average, 30 per cent of drivers involved in fatal accidents were not wearing seatbelts.