WATCH: Dramatic high-rise fire in the heart of downtown Montreal

Dozens of firefighters were called out in the middle of the Friday afternoon rush hour to battle a major fire that broke out at the top of an office tower in the heart of downtown Montreal.

By around 5 p.m., thick black smoke could be seen coming from roof of the Bell Media building located at 1800 McGill College Ave., between Ste-Catherine St. and de Maisonneuve Blvd.

That's located across the street from the Eaton Centre.

Place Montreal Trust, located nearby, was evacuated. There are no reports of injuries.