April 30 - Colour to Conquer Month Kickoff
The Princess Margaret Cancer Foundation is celebrating the launch of its first-ever national peer-to-peer fundraising campaign, Colour To Conquer. This initiative invites Canadians to colour their hair in bold hues during the month of May to raise funds and awareness for world-leading cancer research at one of the top 5 cancer research centers in the world – Princess Margaret Cancer Centre.
The statistics are sobering. Nearly 1 in 2 Canadians will be diagnosed with cancer in their lifetime, making cancer one of the leading causes of death in Canada and world-wide.
“As Canada’s largest cancer research and care centre, The Princess Margaret is pioneering cutting-edge ways to prevent, diagnose and treat cancer…but we can’t do it alone,” says Michael Burns, President & CEO of The Princess Margaret Cancer Centre. “By colouring your hair and raising funds for world-leading cancer research, you’re helping us make great strides in extending the lives of those living with cancer.”
Last month, the campaign kicked off with the unveiling of their first-ever Colour Club -- an immersive pop-up-for-a-cause in the heart of downtown that successfully attracted hundreds of visitors and raised awareness around The Princess Margaret’s Colour To Conquer program.
How to participate:
- Be Bold, Choose Your Hair Colour, Raise Funds for Cancer Research and Challenge Others!
- Register at colourtoconquer.ca and build a personal page to tell people why you’re supporting the cause!
- Fundraising – Don’t be shy! Ask colleagues, friends and loved ones to support your big bold hair transformation. There is no minimum to raise for this program.
- Give – Donate to your own campaign or support a fellow friend who is colouring their hair to conquer cancer!
The Princess Margaret Cancer Foundation would like to thank the following sponsors for their support of this national initiative: Bell Media, JOICO, Allied Beauty Association, CANRAD Beauty, DANNYCO, Salon Magazine and Extend-it.