Chaleur Chamber of Commerce optimistic about N.B.'s new $2 million tour drive sign initiative

The Chaleur Chamber of Commerce is optimistic about the New Brunswick government's $2 million dollar sign infrastructure initiative designed to encourage tourists to explore the its five scenic drives.

Those routes include the Acadian Coastal Drive, the Miramichi River Route, Appalachian Range Route, the Fundy Coastal Drive, and the River Valley Scenic Drive.

Premier Brian Gallant said earlier this week that the funds will go towards signage and product development.

Though it's not known at this time exactly how and where the money will be spent, Chamber president Bob Lennon says sign placement is crucial to ensuring traffic is driven to the Chaleur region and Acadian Peninsula.

As it stands now, Lennon says this part of the province is a detour, noting there are no signs in the Saint Leonard area or in the southern part of the province driving tourists to towns and villages in the north.

Once details are released, he says the Chamber will have a better idea of the project's impact on the region.