Chaleur region rebrand to be unveiled this month

We'll get to see what a Halifax company has come up with to better identify the Chaleur region later this month.

Regional tourism director Janine Daigle tells the Northern Light that a new branding and logo that will be used by municipalities across the region will be unveiled on March 20th.

Daigle says the move aims to unify local communities and give them a stronger voice.

Belledune mayor Joe Noel meanwhile, thinks it's a good idea and could increase tourism numbers this season.

Hammering out a regional identity was mandated to the tourism office when it was first created back in 2017.

(with files from the Northern Light)