Entrepreneurs already gearing up for when cannabis edibles become legal next year
Entrepreneurs across Canada are betting on a big market for edible weed when it's legal next year and they're already cooking up pot-infused goodies.
The only legal pot on October 17th will be fresh or dried bud, oil, plants and seeds, but Health Canada plans to create regulations to support the sale of edibles within a year.
Health Canada says it's considering requiring a standardized cannabis symbol on labels and banning product forms, ingredients and flavouring agents that appeal to kids.
Experts predict edibles will eat up a major chunk of the Canadian market once legal.
A survey of 15-hundred Canadians by Deloitte found that six out of 10 likely cannabis customers will choose to consume edibles.
Deloitte partner Jennifer Lee says the form has less stigma than smoking.
Some companies including Canopy Growth are banking on alcohol-free cannabis beverages rising to the top of the pack.
Canopy CEO Bruce Linton says it's already common to socialize over a beverage and, unlike alcohol, cannabis drinks can be calorie-free.