Moncton loses out on bid for Brier -- for the third time

Staff at the Avenir Centre say there's no doubt they've reached all the success they were hoping for, and that ticket sales have exceeded their expectations, but on Thursday, they suffered their first disappointment.

It was announced that Moncton had lost a bid to host the 2020 Brier.

“It's the premiere curling event in the world,” said Jacques Robichaud, the president of Curl Moncton. “It attracts more people to the Brier than a world championship.”

The 2020 brier will be held in Kingston, Ont.

This is the third time Moncton has fallen short on their bid. This time, it’s only because of money.

“I’m very disappointed,” said Robichaud. “Last year, again, we were disappointed. But this year, having put in a much stronger bid, we were very confident.”

Robichaud says the economic generator for the Brier could have been anywhere from $13 million to $15 million.

With files from CTV Atlantic’s Kate Walker.