Shoppers want green packaging, but reluctant to pay more, study suggests

A new study suggests Canadians care about the environmental impact of single-use plastic food packaging, but are averse to paying a premium for alternatives.

A survey by researchers from Dalhousie University shows 87.2 per cent of respondents consider the environmental impact of single-use plastic food packaging important.

Nearly 94 per cent of respondents felt personally motivated to reduce the amount of plastic that they use because of the environmental impact.

However, nearly 90 per cent of respondents believed plastic packaging should be switched to green alternatives, but for no additional costs.

Only about 38 per cent of respondents were willing to pay more for items with biodegradable packaging and about 83 per cent said they would not be willing to pay more than a 2.5 per cent premium for green alternatives.

The survey sampled 1,014 Canadians online between May 13 and 18.