Beyoncé Selling Coachella-Inspired Clothing
A lot of women (and, let’s face it, a few men) would love to look as fab as Beyoncé did during her epic Coachella performance in April. Now they can.
Queen Bey has teamed up with Balmain for a capsule collection of apparel based on her Coachella costumes, which were inspired by marching band uniforms from historically black American universities. (Beyoncé donated $100,000 U.S. to four black schools following her Coachella appearance.)
Fans can buy T-shirts or hoodies, in pink, yellow or black, with the design Beyoncé sported on stage.
Prices range from $381 CAD to $2,350 CAD. (Yes, you read that right.) Proceeds will go to the United Negro College Fund.
"This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities,” explained Balmain’s creative director Olivier Rousteing, in a statement.
“Which is why we are so very pleased to announce that proceeds from this collection will help … to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.”
The clothing will be available on Balmain’s and Beyoncé’s websites beginning July 14.