BTS 'Fashion Dolls' Coming This Summer
BTS is coming to a toy box near you.
The K-pop phenoms have struck a deal with Mattel for dolls, collectible figures, games and other products.
The collection kicks off this summer with "fashion dolls" of all seven BTS members as they appear in the “IDOL” video.
In a press release, Mattel said BTS “transcends age, culture and language” and the toys will give fans around the world a chance to “engage with the band.”
The announcement of the partnership between Mattel and BTS label Big Hit Entertainment was made during the Hong Kong Toys & Games Fair this week.