BTS, Halsey Set YouTube Record With 'Boy With Luv'
BTS fans really luv their boys.
The K-pop group has reportedly broken the record for the most first-day views of a music video on YouTube thanks to their Halsey collaboration, “Boy With Luv.”
YouTube said Saturday it is “still running the numbers” but believes the video had “the most-viewed 24 hour debut.”
BTS beat the record set just days ago by another Korean pop group, BLACKPINK, whose “Kill This Love” video had 56.7 million views in its first 24 hours.
The exact number of views hasn’t been made official yet, but as of Saturday morning, the counter had topped 78 million.
“Our systems will continue to validate views and remove any views that aren’t legitimate,” YouTube explained in a Twitter response. “When views are really high, the public view count that you see doesn't often keep up with our backend systems.”
BTS performed “Boy With Luv” on this weekend’s SNL – making them the first Asian group to be musical guests on the show.
Halsey, meanwhile, has addressed curious fans who wanted to know why she is not featured more prominently on “Boy With Luv.” The pop star replied: “Check out the album/streaming version! It’s different.”