Justin Timberlake showed up at a Toronto shoe store on Wednesday to promote his limited edition Air Jordan 3 JTH sneakers.
Dressed like a man of the woods, the pop superstar arrived at the Jordan store on Yonge Street, where hundreds of people were gathered outside, less than an hour before the shoes went on sale at 6:23 p.m.
Only 5,200 pairs of Timberlake’s sneakers – which he showed off during his Super Bowl half time show – were reportedly produced.
The sneakers are reselling online for more than $1,000.
Timberlake was in Toronto on Tuesday to open his Man of the Woods tour and will do a second show on Thursday night. (He comes back to Toronto for another show in October.)
The singer’s wife, actress Jessica Biel, was in the front row and shared some of the excitement on Instagram.
"There's nothing better than watching your man do what they've been put on this earth to do," she captioned a video. "I’m so proud of you, man of the woods!"