UK retailer John Lewis & Partners, known for its heartwarming holiday commercials, went all out in a new two-minute spot centred on music icon Elton John.
The latest ad depicts John at his piano, really feeling the Christmas spirit and all its sentimentality. He plucks out a few notes, listening deeply as they ring out in his lavishly decorated living room.
After a moment's pause, John brings his left hand to the keyboard and begins playing "Your Song." Memories come rushing back to the singer, as he thinks about his Farewell, Yellow Brick Road farewell tour and his myriad of successes through the decades.
He flashes back through various performances in the '90s, '80s and ‘70s – back to recording the song for the first time.
We're then brought even further back to a teenage John, rocking a family party, then making mom proud at a school recital.
Then we come to Christmas morning, 1950. The most adorable version of the future star — 3-year-old Reginald Kenneth Dwight — bounds down the stairs on Christmas morning in his pyjamas, knowing he's about to get a gift he's been waiting for all year.
You’ll have to watch for yourself…
Original article by Andrew Magnotta at iHeartRadio