WATCH: OK Go Gets Creative In ‘Obsession’ Video
OK Go have masterminded another creative music video for their song “Obsession,” where a wall of printers does all the dancing.
The rock band teamed up with Double A paper company, using 567 printers working in unison, to create a stunning visual of colours with stop-motion video. The band shot the video over the course of five days while in Japan. As mentioned at the beginning of the video, all of the paper was recycled and proceeds were donated to Greenpeace.
Due to the intensity of the colourful facade, the video actually distorts YouTube’s Auto HD function in some instances, whereas OK Go had to release a statement:
“This video has a lot of flashing colours. If you’re susceptible to seizures, be careful, please. Your viewing experience will look significantly better if you manually set your YouTube resolution settings to 1440p or 2160p (for desktop, click the gear icon in the lower right). Just leaving it on “Auto HD” results in some pretty intense distortion during a few sections, because when the the colours and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix. The good people of YouTube have been working with us to solve this (it’s a bit rate limitation issue) over the last 24 hours, but there’s no quick fix, and now it’s Thanksgiving in the US, and we’re all with our families.”
“Obsession” was originally released on OK Go’s 2014 album Hungry Ghosts.
Watch the video below: