"Don't be a flicking idiot"
Toronto Fire is out with a new campaign aimed at smokers.
And they aren't holding back.
With posters that say "Don't be a flicking idiot" and "Kill your butts, not your neighbours", the campaign is aimed at people who don't stomp their cigarette butts before throwing them off their balcony.
The worst area in the city for this type of behaviour appears to be in Parkdale, where the campaign will start.
The posters will be put up on transit shelters and other visible areas around the city.