UPDATE: Maple Leafs apologize after mass Twitter unfollowing
The Toronto Maple Leafs giving themselves a quick check after unfollowing everyone on their official Twitter account except for Maple Leaf's president Brendan Shanahan Friday.
Fans took to Twitter to show their disappointment.
But the organization was quick to offer an explanation that the move was not spiteful.
In a statement they said, "The Maple Leafs social media channels are one of the team’s most important tools to engage and communicate with you, our fans,” the statement said. “Yesterday, as we begin work this off-season to make improvements to all of our social media channels, we reset the list of Twitter accounts we follow to make sure it is current and represents the team, and all of its fans, accurately and fairly."
"What we didn’t do is tell our fans what we were doing and why and for that we apologize. Our intentions remain fan focused, but our mistake was not making the process more fan friendly."
After the mass deletion a new account had been created at the time using the handle @TMLTalk_Leafs.
The alleged new account tweeted, "We would like to apologize for the unfollow, this way we will be able to interact with the fans more efficiently #TMLTalk."
However, the account has since been suspended.
According to their statement, the Maple Leafs Twitter account will begin following the accounts that they believe will help their fans interact with them.
The account is currently following 72 people, and has 1.5 million followers.
With files from CTV