Walmart launches one-hour grocery delivery

Walmart Canada says it is starting to roll out one-hour grocery delivery today for customers in parts of the Greater Toronto Area.

The discount grocer says it's partnered with Instacart, a California-based company, to provide the service.

Shoppers use the Instacart website or app to place their order, which is then picked out and delivered by Instacart employees.

The one-hour delivery offering will expand to Winnipeg on Sept. 27, and possibly to other markets later.

Walmart Canada already offers next-day delivery, as well as the option to order online and pick up in-store, in parts of the GTA.

Many Canadian grocers have recently started to grow their e-commerce offerings as they face increased pressure after tech titan Amazon acquired Whole Foods Market.

Loblaw Companies Ltd. also partnered with Instacart to offer home delivery and plans to ``blanket the country'' with online grocery services this year.

Sobeys Inc., on the other hand, signed a partnership deal with British company Ocado Group to build a customer fulfillment centre that will store food and automate the food selection process. Its service will launch in the GTA in about two years.