The Social Shift explains, promotes business for the greater good
According to Wikipedia, a social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being.
Still unsure? I was, that is until I saw a documentary recently called The Social Shift.
The screening was held at Operation Grow in Midland, a social enterprise established by the Rosewood Shelter to fulfill a number of worthwhile social missions - not the least of which was to raise funds for the shelter, while providing women who have experienced violence an opportunity to learn new skills, and offering a valuable local nutritious food resource for the community. But like many social enterprises, it does so much more than that.
Cue The Social Shift. It follows four young people who board a decrepit old RV - nicknamed The Fridge - and travel from Vancouver to Nova Scotia to interview 60 people in 9 cities over a 6-week period. They explore a number of different social enterprises; their founders, their stakeholders and the difference they are making in their communities.
I laughed, cried and was completely engaged by these young people and their enthusiasm. Not only did it make me feel a bit more hopeful for our future as we deal with the climate change crisis and growing inequality, but it inspired me to look for ways to think, act and spend more mindfully. We can all make a difference.
If you are looking for a little inspiration on operating a business as a force for the greater good, SENCO (Social Enterprise Network of Central Ontario) will be screening the documentary at the Five Points Theatre in Barrie on June 3, 2019 at 6pm. You can get more info and tickets here.