Christmas Daddies telethon airs Saturday on CTV Atlantic
Today's the day that many Maritimers anxiously wait for each and every year.
The 54th annual Christmas Daddies telethon airs on CTV Atlantic and online from 11 a.m. to 6 p.m. Saturday.
The annual event raises funds to provide less-fortunate Maritime children with gifts, clothing and food during the holiday season.
A robust lineup of Maritime artists, local school choirs and up-and-coming musicians will deliver live performances at various locations in New Brunswick, Nova Scotia and Prince Edward Island throughout the telethon.
More than $28.5 million has been raised to date, with all money being redistributed in the area where it's raised.